About

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It encompasses various strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more. Digital marketing allows businesses to reach and engage with potential customers online, analyze their behavior, and optimize campaigns for better results. It is essential in today's digital age for businesses to effectively connect with their audience and drive growth.